Analysis between the advantages of the hottest dig

  • Detail

Analysis between the advantages of digital printing and personalized marketing

digital printing has a history of more than 20 years. In terms of speed and quality, it has developed to the level of traditional flat panel printing, but the biggest difference from traditional printing is that different content can be printed on each page, and the whole work can be completed without changing the version; Traditional printing is quite copying. This feature of replaceable content per page is the advantage of digital printing, because it can target and even personalize the information of goods

the development of digital printing is not as expected, because it involves too many information technologies, such as the establishment of databases, data extraction, automatic page layout, and process connection with digital printing systems, which are not the expertise of the printing industry. Experts have calculated that the technology required for printing objectified and personalized operations is about five to one, that is, five times the information technology. For double printing technology, coupled with the uncertain market positioning, the development is slow, and it is mostly used as operations with less printing volume to make up for the shortcomings of traditional printing

then the objectification and personalization advantages of digital printing are buried? Fortunately, in recent years, we have seen more and more marketing, using digital printing to print targeted and personalized marketing propaganda, and the results are very successful. After investigation, the people who received the publicity not only liked it, but also hoped to receive it often. So the advantage of digital printing seems to make the marketing creativity grasp the key point

this is an exciting change. The application of digital printing was originally the combination of various majors, and marketing accounted for an important part. Now it is used in marketing technology, and benefits are also seen. If this continues to develop, it is not difficult to see a win-win situation between marketing technology and digital printing

digital printing requires more consideration than traditional printing, so the person in charge of marketing should have a simple concept of digital printing in order to communicate with the digital printing factory. Digital printing is another advantage in paper use, which is more flexible and economical than lithography. Because it adopts electro-hydraulic servo control technology, it does not need the consumption of water and ink balance test before printing, and is not limited by the size of lithography drum. A large sheet of drum size paper printing is not satisfied and needs to be cut, which wastes a lot of remaining paper

another concept of digital printing is cost. The cost of traditional printing in this study is plate making. Later printing is only the cost of paper and ink, and the cost of printing volume increase is limited. Digital printing does not need plate making, and is priced by page, so the total price is the sum of single page prices

digital printer EO C: two basic technologies are used to convert the end signal. One is eletrostatic, which is commonly known as laser printing. Laser scanning the paper makes the image charged and attracts powder to image on the paper. The other is inkjet, which sprays small drops of ink on the paper mechanically for imaging. There are two methods: continuous and on-demand spraying. The ink also has two kinds of water-soluble (dye) and dye (segment). The difference in characteristics between them should be selected according to the nature of the operation

generally speaking, laser has fast speed, strong productivity, and is convenient for mass printing. Ink jet is inferior to laser in energy, but superior to laser in color quality. Therefore, before printing, we should find the best point between cost, speed and quality, that is, the combination that can best achieve the marketing effect. There are many kinds of digital printing systems. The main laser digital systems are OC and Quanlu, and the main inkjet digital systems are HP, Fuji and Kodak

there are not many restrictions on what paper to print on in traditional printing, but the paper for digital printing needs to be planned in advance. The laser system can use a wide range of paper, and even coated paper can be used, but the ink-jet system is limited, and the paper surface cannot be too smooth. The best way is to use special paper with different inks to obtain the best printing effect. In addition, we need to consider whether the designed finished product is suitable for digital printing, such as the thickness of paper, one side or two-sided printing, and how long it needs to be stored after printing. These are all related to the choice of printing paper

the work after printing, such as bookbinding, envelope mailing, folding, plug-in, and gilding, can't be made online with printing. It needs to be completed offline with different tools, which should be considered in the design. Objectification, personalized communication, or marketing should be regarded as individual projects, which need overall planning every time

digital printing is a comprehensive technology, including printing technology, information technology, creative design, and marketing. The targeted and personalized printing communication has gradually become an effective marketing method due to the distribution of TPE's total consumption. Whether the digital printing, which has been silent for many years, will be driven by the marketing creativity remains to be seen

Copyright © 2011 JIN SHI