Analysis on the concept of over packaging of the h

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Analysis on the concept of excessive packaging of commodities and its management thinking

in the era of various commodities, the role of packaging is becoming increasingly prominent. Packaging not only has the basic functions of protecting commodities, facilitating storage and transportation, and facilitating calculation, but also can beautify commodities, guide consumption, and improve the added value of commodities. However, some manufacturers violate the packaging rules of economic benefits, safety and health, environmental protection and energy conservation, and over package goods in pursuit of promotion and high profits, which not only wastes national resources, but also damages the legitimate rights and interests of consumers, and has aroused widespread concern in the society

I. packaging and over packaging of commodities and sharing their own research experience

over packaging is relative to normal packaging. The concept of packaging is defined according to the national standard "general terms of packaging", which refers to the general name of containers, materials and auxiliary materials used according to certain technical methods to protect commodities, facilitate transportation and promote sales in the process of circulation. It includes three levels: the first level refers to the container closest to the product; The second level refers to the protection of the first level packaging materials; The third level refers to the product information, which appears on the packaging or is mixed with the packaging. It generally conveys the product information of some foreign manufacturers, such as the product name, production date, purpose, manufacturer, use and storage method, trademark name, brand, batch number, quality assurance, validity period, etc

excessive packaging refers to the packaging in which the size of the packaging container is not coordinated with the internal goods, the packaging cost is not consistent with the internal goods, the reserved space is too large, and the proportion of the packaging cost in the total value of the goods is too high, which exceeds the basic needs of commodity sales

II. Excessive packaging of commodities is harmful.

excessive packaging of commodities often leads to excessive packaging consumables, excessive weight, excessive internal volume or packaging volume, too high-grade packaging materials, too luxurious decoration and too high cost. In terms of direct consequences, it is easy to arouse consumers' antipathy. From the perspective of indirect consequences, its harm is even greater

first, it wastes national resources. According to relevant data, the country produces an average of 1.2 billion shirts and 240000 tons of paper for packing boxes every year, which is equivalent to cutting 1.68 million thick trees. The cartons commonly used for over packing shirts are only a drop in the ocean. If we calculate the amount of paper used for packaging all goods and the trees to be cut down, it is undoubtedly an amazing number

second, environmental pollution. It takes more than 200 years for plastic products used for over packaging to be absorbed by the soil. These chemical wastes cause serious pollution to the environment. In addition, according to statistics, the value of non recyclable solid wastes and recyclable renewable resources in China each year is more than 50 billion yuan

third, misleading consumption and damaging the legitimate rights and interests of consumers. The reason why manufacturers pursue excessive packaging is to pursue high profits. The packaging cost of many goods not only exceeds 30% of the value of the goods, but also exceeds the value of the goods themselves, which makes consumers feel that they are buying goods or packaging

III. countermeasures against excessive packaging of goods

genuine goods and good value for money should be the most important standard for producers to choose between producing products and consumers to buy goods. In order to control the excessive packaging of commodities, we should first start from saving national resources and protecting the ecological environment, and carry out the centralized control of the national competent departments and the active participation of the majority of consumers

for example, if the oil starts to deteriorate or is dirty and can not be used, it should be replaced with new oil, which wastes national resources and pollutes the ecological environment. Tax should be levied to encourage manufacturers to consciously adjust their packaging behavior

in the process of controlling and rectifying the excessive packaging of goods, it is better to define a more authoritative national competent department to ensure that the control work can be carried out in a timely manner

as the victims of excessive packaging of commodities, consumers should actively participate in the activities to control excessive packaging of commodities. First, consciously resist over packaged goods; Second, closely rely on the organization of consumer associations to complain and report excessive packaging behaviors that damage their legitimate rights and interests, and use legal weapons to safeguard their legitimate rights and interests

it is also a very important aspect to make special legislation on commodity packaging as soon as possible. Law is a powerful means to regulate various market behaviors. It has become the consensus of developed countries to restrict excessive packaging through legislation, and European governments have enacted packaging laws. For example, Germany, which first advocated the recycling of packaging materials, formulated the "circular economy law", and Denmark took the lead in implementing the "green tax" system. Many countries require manufacturers, importers and retailers to take responsibility for recycling and remanufacturing packaging materials. Excessive packaging of goods is illegal in Korea. In order to implement the restrictions on the packaging ratio and layers of goods, the Korean government should inspect the packaging of goods, reward streamlined packaging, and impose a fine on over packaged goods... Therefore, it is necessary to speed up the packaging legislation and put it on the agenda of relevant departments

legislation is an important work, which cannot be achieved overnight. Therefore, before legislation, strengthening industry self-discipline can also play a positive role in the governance of excessive packaging. The packaging industry association should regulate the proportion of commodity packaging in the volume of the whole commodity, the number of layers and the cost of commodity packaging in the whole commodity, curb the momentum of excessive packaging of commodities through industry norms, and vigorously advocate green packaging. Green packaging is "three Rs and one D" (reduce, reuse, recycle and degradable), that is, the packaging should be reduced, reused, recycled and degradable. On the basis of protecting and beautifying commodities, the volume and weight of the packaging should be as small and light as possible; Packaging materials such as bottles can be reused for several times; Packages that cannot be reused should be able to be recycled. After the packaging is useless, it should be able to degrade rather than become hazardous waste

in a word, with the deepening of people's understanding of the harm of excessive packaging and the awakening of their awareness of safeguarding their rights, the phenomenon of excessive packaging will be effectively curbed and eliminated through legal, administrative and economic means

source; Zhaoyu'e, Yuankou industrial and commercial office, industry and Commerce Bureau, jinbanzhu County, Guizhou Province

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