Only by focusing on high-end nidia can we grasp th

2022-07-22
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At the 18th Guangzhou Construction Expo, we saw door and window manufacturers from all over the country. Today, the reporter of the home hotline invited Chen Jinying, general manager of nidia doors and windows from Fujian, for an interview

at the 18th Guangzhou Construction Expo, we saw door and window manufacturers from all over the country. Today, the reporter of the home hotline invited Chen Jinying, general manager of nidia doors and windows from Fujian, to accept the interview. He said that in the future, nidia will pay close attention to the high-end market and improve its competitiveness

Chen Jinying, general manager of nidia doors and windows

reporter: Hello, general manager Chen! We know that nidia is a very famous door and window brand in Fujian. What opportunity did you choose to enter the door and window industry at that time

President Chen: at that time, nidia doors and windows were mainly architectural doors and windows. Later, we found that the market demand for high-end doors and windows was increasing, so we chose to enter the high-end door and window industry. Up to now, the R & D team has always made us confident about nidia's brand

Reporter: what new products did nidia bring to the exhibition this time? What are the plans for brand building

President Chen: nidia also brought new products for this exhibition, one of which is the 118 series broken bridge double opening. The exterior opening and interior opening series are our main series now, and this one has a relatively good response in the market. I have observed that the door and window peers in the market are all building brands. In recent years, nidia has also made great efforts to build nidia's brand, including advertising and cooperation with the media. For 16 years, nidia has been focusing on brand building, not only on advertising media, but also on technological innovation and the improvement of pre-sales and after-sales services. In short, in this increasingly branded market competition, nidia will increasingly make its products to the extreme, so as to enhance the brand value and win more consumers' favor and support

Reporter: at present, the door and window industry is known as the "last bite of cake" in the home building materials industry. How do you view this view

President Chen: I don't know whether the door and window industry is the "last bite of cake" of the home building materials industry, but I know that in recent years, with the national macro-control of real estate, the building materials industry has also been greatly affected. Under the new market positioning, the reshuffle of the door and window industry is inevitable, and consumers' demand and expectation for high-end door and window products will be higher and higher. In order to taste the last bite of cake better, nidia will pay more attention to the personalized customization and high-end of products, and pay high attention to the development of door and window branding and differentiation. Because we have our own R & D team and perfect service system, I believe that in the near future, nidia will enter a new stage and create a Xintiandi with subversive operation mode and thinking mode

Reporter: this year is the 18th adult ceremony of Guangzhou Construction Expo. Can you send some blessings to Guangzhou Construction Expo and door and window industry on behalf of nidia

President Chen: I wish the CCPIT Expo better and better, and I also wish nidia a complete success this year. Thank you

Reporter: Thank you for your interview today. We also hope nidia can bring us more, better and high-end products

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